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Benzinga
Benzinga
Business
Bibhu Pattnaik

Mark Cuban Leverages AI Videos on Sora for Free Advertising: 'So Far It's Worked Out Great'

Mark Cuban Sora Cost Plus Drugs OpenAI
NBA: Dallas Mavericks at Miami Heat

Entrepreneur Mark Cuban is utilizing Sora, OpenAI’s social media platform, to his advantage. He has permitted users to create AI videos featuring him, which in turn serve as free advertisements for his pharmaceutical company, Cost Plus Drugs.

Cuban granted permission last Thursday for Sora users to generate AI videos featuring him. This unprecedented move by a prominent public figure has led to a flood of Cuban-themed videos on Sora.

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