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Fortune
Fortune
Luisa Beltran

Mark Cuban defends DEI as fellow billionaires Musk, Ackman attack diversity strategies

Dallas Mavericks owner Mark Cuban walks on the court during a timeout in the game against the Golden State Warriors. (Credit: Tim Heitman—Getty Images)

Mark Cuban emerged this week as one of the few billionaires willing to defend diversity, equity, and inclusion (DEI) efforts, saying hiring strategies should broaden the group of job candidates to include as many people as possible. 

The Shark Tank star and Dallas Mavericks owner argued on X that using DEI in hiring doesn’t mean companies do not hire on merit. “Of course you hire based on merit. Diversity - means you expand the possible pool of candidates as widely as you can. Once you have identified the candidates, you HIRE THE PERSON YOU BELIEVE IS THE BEST,” Cuban wrote on Friday.

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