Mark Cuban Breaks ‘No Silicon Valley’ Rule, Backs Illumix In $18M VC Round

Dallas Mavericks owner Mark Cuban looks on prior to the start of the game between the New York Knicks and the Dallas Mavericks at Madison Square Garden on December 03, 2022, in New York City. Cuban is one of the investors of Illumix a start-up in the Silicon Valley MIKE STOBE/BENZINGA

Mark Cuban has “never been a big San Francisco fan.”

Those tech bros are “pretentious as f***,” the Shark Tank host said on a recent podcast. “I do all I can not to let any of my investments work out of Silicon Valley.”