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The Conversation
The Conversation
Richard Nimijean, Associate Professor (Teaching Stream) in the School of Canadian Studies, Carleton University

Is Mark Carney’s ‘Canada Strong’ brand starting to wane? Blame brand politics if so

In March 2025, a month before Canada’s federal election, Conservative Leader Pierre Poilievre accused Mark Carney of plagiarizing his policy ideas. Sure enough, Carney soon became a Liberal prime minister Conservatives could like, implementing Conservative policies while reportedly undoing Justin Trudeau’s legacy.

The Carney government has borrowed another page from the Conservative playbook: the brand politics strategy of Stephen Harper’s government from 2006 to 2015.

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