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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Matt Erickson and Ken Hathaway

Mario Bautista embracing sell-yourself mentality to get bigger fights like Ricky Simon at UFC Fight Night 234

LAS VEGAS – Mario Bautista is just 30 and heading into his 10th fight in the UFC.

With years of longevity in the promotion, and a current five-fight winning streak, it doesn’t seem like Bautista is doing much wrong. But when it comes to self-promotion, he may recently have realized he needs to … well, sh*t or get off the proverbial pot.

“I just want to start working on some stuff outside, as far as fighting and the gym stuff,” Bautista said at a Wednesday media day in Las Vegas. “I think I need to start working on selling myself and promoting myself. I feel like that’s an area I kind of lack, and that’s just due to my demeanor – kind of quiet by nature. But I think the closer we get to the top, that’s going to be a very important thing in dictating fights and what fights I get and where I get put on cards. I’m going to try to look into that a little bit better for me this year.”

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