MariMed, Inc. (OTCQX:MRMD) entered into a licensing agreement with East Coast Cannabis Company. The licensing agreement provides for the adult-use distribution of MariMed’s top-selling brand, Betty’s Eddies full-spectrum fruit chews and the other successful SKUs in the line-up, including Bedtime Betty’s. The intention longer-term is to roll out other edibles brands in MariMed’s portfolio, including Bubby’s Baked soft and chewy baked goods and Vibations: High + Energy powder energy drink mix. Terms of the deal were not disclosed.
The licensing deal is aligned with the company’s strategic growth plan to distribute its brands in legal cannabis states across the country. The company anticipates Betty’s Eddies will be available to Maine’s residents and seasonal adult-use customers in the coming months.
