Margaret Howell first collaborated with Fred Perry in 2019, the first collection inspired by the latter’s roots in tennis (the 1952-founded brand’s namesake was a three-times Wimbledon champion). It is a partnership that has proved fruitful, and fitting – both labels are synonymous with British style, and have been adopted by subculture and establishment alike.
Sportswear remains prescient to the latest chapter of the collaboration – titled 'Fred Perry for Margaret Howell’ – which launches online on June 16, 2023 and in stores from June 19. ’I enjoyed sports and athletics at school and when I began designing clothes, sportswear was a source of inspiration – photographs of sports men and women in action for example,’ says Howell.
