Florida Senator Marco Rubio sharply criticized Democratic political consultants, accusing them of misunderstanding the concerns of Hispanic voters and pushing many toward the Republican Party. Rubio, an ally of Donald Trump, claimed that Democrats' strategy to reach Latino communities has been ineffective and said they need to reconsider their approach.
"My free advice to Democrats is to fire all these consultants, pollsters and so-called experts that give you advice on how to reach the Hispanic vote. They don't know jack," Rubio said on Fox's America Reports.
The Senator's comments came in the wake of exit polling from Tuesday's elections, which showed a significant number of Latino men supporting Trump. Rubio argued that the Democratic Party's failure to understand the issues important to Hispanic voters has led to this shift in support.
Increased voting from Latinos across the country helped propel Donald Trump back to the White House. Exit polls showed Trump increased his share of the Latino vote nationwide, rising from 32% in the 2020 elections to 45% in 2024. Not only did Trump make inroads with Latinos, but Democrats lost a significant portion of voters in this demographic compared to previous elections as well.
"The fact of the matter is that Hispanic voters are not in favor of illegal immigration. They are not in favor of uncontrolled immigration into our country. They're not in favor of allowing criminals to rule our streets and kill, murder, rape," Rubio said. He added Hispanic voters are concerned about economic issues, including rising prices and job outsourcing. "They're not in favor of policies that send their jobs to other countries."
According to the Cuban American Senator, these concerns are shared by all Americans, including Latinos. He highlighted that everyday people, regardless of background, are struggling with issues like inflation and public safety, and the Democrats' focus on celebrity endorsements has not resonated with voters from the demographic.
Rubio pointed to failed celebrity efforts during the campaign, saying figures like Bad Bunny and Jennifer Lopez had little impact on voter decisions. "Bad Bunny didn't deliver for Kamala Harris. Jennifer Lopez didn't deliver for Kamala Harris," Rubio said, suggesting that while many people enjoy the music of these stars, their political opinions are irrelevant to the average voter. "They don't have to pay the bills that these voters are dealing with," Rubio said.
Rubio's statements come as he emerges as a possible member of the presidential cabinet.
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