Manor Lords publisher explains why we don't know the game's price yet, confirms special launch sale: "We're not trying to squeeze every last dollar out of people"

Manor Lords.

What you need to know

• Manor Lords, an ambitious medieval city-builder from Slavic Magic solo developer Greg Styczeń, is finally releasing in Early Access on Friday. However, its price still hasn't been announced, confusing many fans looking forward to its launch.
• The CEO of the game's publisher, Hooded Horse, has taken to Reddit to clear things up in a new post.
• One reason Hooded Horse isn't revealing the price is because it wants to avoid confusion about the game's cost in non-US countries, as not everybody understands how Steam regional pricing works. Another is that the publisher doesn't want to make it easier for "gray market" scam stores to sell players fake preorder keys for the game.
• Additionally, the post confirms that Manor Lords won't have AAA pricing, and that its release will be accompanied by a special launch sale. "There's going to be a fair price there at launch with a fair discount."