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Birmingham Post
Birmingham Post
Business
Jon Robinson

Manchester United 'sign £20m-a-year' training kit sponsorship deal with blockchain company Tezos

Manchester United have signed a £20m-a-year training kit sponsorship deal with a blockchain company, according to reports.

The Athletic has said the Red Devils have partnered with New York-based Tezos after its training kit has been without a sponsor this season after the deal with AON ended.

It was reported in May 2021 that THG had pulled out of a proposed training kit sponsorship deal with United worth £200m over 10 years after the retail giant expressed concerns it could be boycotted by fans protesting at the club's owners.

READ MORE: 'Thin gruel' or 'fantastic news': How the North West reacted to Michael Gove's levelling up white paper

THG's Cheshire-based MyProtein brand was due to appear on the club's training kit and replace AON, sponsors of the club’s Carrington training centre.

The move came after a fans protect against the Glazers outside Old Trafford led to United’s game with Liverpool being postponed in the wake of the fall out over the proposed European Super League.

AON’s long-running agreement expired on June 30, 2021.

According to The Mirror, Tezos will have no naming rights for the club's Carrington training ground.

On its website, the company describes itself as "an open-source platform that addresses key barriers facing blockchain adoption for assets and applications backed by a global community of validators, researchers, and builders".

It adds: "By design, Tezos embraces long-term upgradability, open participation, collaboration, and smart contract safety."

In March 2021, Man Utd agreed a new shirt sponsorship deal with global technology company TeamViewer, replacing Chevrolet.

The club recently named Richard Arnold as their new chief executive, replacing Ed Woodward.

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