The key to a successful transfer strategy is planning. Manchester United often start looking ahead to the next window as soon as one closes, drawing up a long list of potential targets into their bespoke database system.
In summers where United have planned well, they get their business done early and effectively. Last year, they added Jadon Sancho and Raphael Varane to their squad following long pursuits and allowed a lapse in their approach to make an impromptu move for Cristiano Ronaldo.
In summers where United have planned poorly, they get their business done in a mad rush. A year ago, they signed four players on deadline day in the shape of Edinson Cavani, Alex Telles, Amad and Facundo Pellistri—none of whom have really been a success.
