While Liverpool owners Fenway Sports Group continue to mull their longer-term options with the club, Manchester United's latest move points to a sale that could be swift.
Days after it was revealed in early November that FSG were willing to listen to expressions of interest from parties wanting to take over their controlling stake in the Reds, with a valuation of $4bn (£3.3bn) or more understood to be the starting point for any negotiations, United owners the Glazer family made moves of their own.
The ECHO understands that while a full sale is a possibility for Liverpool, the direction of travel from FSG at present is one leaning toward a partial sale of the club to a minority partner that could provide strategic capital and potentially accrete that investment into a controlling stake over time.