Avram Glazer looked straight ahead and briskly walked past the journalists to his right in the Wembley mixed zone on Sunday.
After watching Manchester United play in the Women's FA Cup final, he was heading for the exit doors, but a reporter managed to ask: "How long is the sale going to take?" Avram ignored the question.
The Glazers are hardly known for being expert communicators and the mixed zone snub was no surprise.