Richard Arnold's open, and supposed, off-record pub talk with disgruntled fans at the weekend could go down in history as one of the turning points in the recent history of Manchester United.
For so many years, United have been able to talk the talk, but this summer they must walk the walk after significant changes in nearly every department of the club.
Time will tell if Arnold really is cut from a different cloth than his close friend Ed Woodward in his role as United chief, but the early signs are certainly promising given the changes he has overseen and his open acceptance that things haven't been good enough in recent seasons.