Richard Arnold's first promise as Manchester United's chief executive is already being tested this summer.
Ed Woodward departed from Old Trafford after 16 years at the club in February and Arnold was appointed as his successor. Arnold spoke on his first investor call since his promotion to chief executive in March, and in that he made a promise to supporters.
Arnold claimed United had a 'clear vision' and he promised to 'foster a culture of excellence', but that statement is already in danger of being tested, with the club enduring a humiliating transfer window. Although Erik ten Hag has signed three players this summer, talks to sign priority target Frenkie de Jong have made no further progress and United even considered signing Marko Arnautovic.
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United ended talks to sign Arnautovic earlier this week and the MEN understands backlash to interest in the player was a contributing factor in the club withdrawing their enquiries, while Bologna's valuation of Arnautovic was also a stumbling block.
Arnold's promise in March has looked worse as the weeks have gone on. "Everyone associated with Manchester United should have belief in the opportunities that lie ahead of us, both on the pitch and in the way we engage and serve our fans," Arnold said.
"We have a clear vision and we are implementing a strategy to win with an empowered leadership team to drive that forward. We will foster a culture of excellence through a world-class football environment, while strengthening the role of fans at the heart of the club and harnessing the power of Manchester United to make a positive impact on people, the environment and society.
"All of this will be supported by a sustainable operating model that ensures the club is strong for the present and secure for the future.”
Woodward was a deeply unpopular figure and the jury remains out with Arnold. United have around three weeks to start fulfilling his promise.
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