If the mind was momentarily distracted from Manchester City's ruthless dissection of their neighbours last Sunday afternoon perhaps it would have been drawn to the LED boards advertising the champions' Asian betting partner.
A deal with 8Xbet was announced in mid-July, with City’s marketing department saying that it would enable the club’s fanbase to grow in South-east Asia.
Nothing unusual there, you might think, seeing as football is married so closely to the gambling industry and every top-flight club has a betting partner.