A North West marketing boss who is taking his firm to a four-day week has gone viral with a Linkedin post explaining his decision.
Gareth Hoyle, Managing Director at search engine marketing agency Marketing Signals in Altincham has so far topped 500,000 reactions to his post with more than 10,000 shares and 8,500 comments.
His post explains how he was prompted to make the move in response to one of his employees asking for help with rising childcare costs.
His post also answers questions from other four-day week bosses working out logistics like Bank Holiday entitlement and consistent days for childcare reasons.
Now, his staff work four days a week with no loss of pay. They work 32 hours over four days with two teams alternating Mondays and Fridays so every one has one four-day weekend every fortnight.
Mr Hoyle, said: “My motto has always been don’t live to work and don’t work to live and if COVID-19 has taught us anything it’s that it’s important we look after ourselves first. It’s important that my staff feel valued and understand life outside of work is just as important.
Marketing Signals became a remote-first company following a transformational period over the last couple of years, which it says has helped it attract and retain the best talent.
Mr Hoyle adds: “This new model of work, which focuses on quality not quantity, will revolutionise the future of work and I’m excited we’ll be a part of it. We already measure our teams based on output, not attendance, and will continue to work flexi-time with our daily hours."
“The move will give my team the freedom and wellbeing to enjoy life. A good work/life balance is the key to a happy and healthy workforce which leads to loyalty, ultimately helping our business grow.”
The change is part of a growing movement of businesses exploring the switch to a four-day week. Thousands of workers are taking part in a UK-wide pilot from June.
