Alessia Russo wants the women's game to receive a huge boost following England's successful Euro 2022 campaign.
The Lionesses became European champions in July after beating Germany 2-1 in the final at Wembley. More than 87,000 fans attended the match, making it the most attended major European international final of all time - eclipsing records set in the men's game.
The WSL, which is the highest level of the women's domestic game in England, has attracted some huge crowds in recent years but still only averages around 1,000 fans per game. Russo is hoping the legacy of the Euros win can bump that figure up.