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Sports Illustrated
Sports Illustrated
Sport
Jamie Spencer

Man Utd Demonstrate Enduring Commercial Strength by Landing Huge New Sponsor

Man Utd have brand power, even now, that few clubs can match. | OLI SCARFF/AFP via Getty Images

Manchester United may be at their lowest ebb in half a century, finishing 15th in the Premier League last season and unable to string together successive league wins at any point. Yet the club’s enduring strength is still there to be flexed.

Although trophies continue to flow at a steady rate the vast majority of clubs would be insanely jealous of, United haven’t been successful by their own standards for more than a decade.

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