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Wales Online
Wales Online
Neil Shaw

Man spending £75 an hour to cuddle a stranger

A man spends £75-an-hour cuddling a stranger as a form of therapy and says it helps him "be more honest" with his problems. Mark Lee, 24, has had two sessions with Trevor Hooton, a professional cuddler.

Trevor - who goes by 'Treasure' - runs their business, 'Embrace Connections', and charges up to £75 a pop for an hour-long hugging session. Treasure also offers 'cuddle parties' for £30 a session - where people can come together "to explore and enjoy non-sexual physical connection in a safe, structured environment".

Treasure has seen an increase in new clients and more enquiries, which they believe is from putting themselves out there and becoming more "established". They believe there are three reasons as to why people want cuddle therapy.

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