“The Toyota Hilux would bankrupt Ford and Chevy” sounds more like an online forum hot take than any kind of credible automotive forecast. But gearheads love a good argument, and buried inside a recent fairly exaggerated TikTok slide is a real question: What would happen if American buyers suddenly had access to one of the world’s most famous work trucks?
In the post viewed more than 1.3 million times, creator Hito (@wilkin_cruz) kept things simple and then ceded the floor to online commenters, who wasted no time weighing in with seemingly every opinion possible about the demand among truck fans for a no-frills, relatively affordable pickup like the Hilux. The debate also spread to whether US. buyers have been asking for exactly the kind of truck the market no longer offers very often.
