Despite finding himself in a "well-paid" marketing job after leaving university, Adrian Robertson knew that the 9-5 life just wasn't for him.
So, instead of following the norm and attempting to climb the ranks at his company, Robertson, now known as "Jay Cactus", decided to follow his dream of music-making, and it paid off.
Jay, now 29, started rapping at the age of 14 and wrote lyrics to go with beats produced by his friends. But as he grew older, the budding artist realised he was more interested in the production side of music.