Planning the perfect proposal is tough - do you go small and intimate or make a big statement?
When you pick correctly, it's a beautiful moment, but it's also unforgettable when it goes horribly, horribly wrong.
One man probably won't forget his romantic gesture any time soon, after he was savagely rejected in the middle of a busy McDonald's.
It's fair to say the unnamed woman wasn't exactly lovin' it, as she can be seen looking toward an employee in apparent disbelief before turning to the kneeling man and shaking her head at him.
Other customers can be heard cheering encouragingly, trying to get her to say yes. However, she wasn't having any of it, and things soon became heated.
After exchanging a few less than affectionate words, the woman marched straight out of the branch, to the sound of boos.
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The footage, which has since clocked up 3.7 million views on Twitter, was reportedly taken at the fast-food giant's Sandton branch in Johannesburg, South Africa.
After the woman storms out, the rejected man can be seen getting up to fetch his Maccies order from the counter.
He then pops this in his trolly before heading out alone.
The original tweet read: "Witnessed such a sad situation today yoh."
A number of people responded to the post, with many suggesting that the man's choice of proposal location could have been a bit more romantic in retrospect.
One person shuddered: "If a man proposes to me in a McDonald's I’d just pass out because no way you thought this was the ideal way to propose to me, no f***in way!" [sic]
Another commented: "He thought to himself, 'What would be the most romantic proposal?' McDonald's line next to a trolley of groceries." [sic]
Others were left a bit confused after spotting what appeared to be an existing ring on his wedding finger.
One eagle-eyed person remarked: "And why is this man already wearing a wedding band?"
Another wrote: "Wait, is this man trying to take a second wife?… I see a ring."
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