A scaffolder had his Tesco Clubcard permanently tattooed onto his arm – because he kept forgetting to take it with him when he visited the supermarket.
Dad-of-seven Dean Mayhew, 30, said he thought about the tattoo for several months before deciding to go under the needle.
He said despite shopping in Tesco up to three times a day, he regularly found himself having to pay more because he forgot his loyalty card.