Cars are often reflections, in looks and scent, of their owners. And once an unsavory odor has become embedded in a vehicle’s interior, it can be frustratingly hard to get out. Things like a melted mango-scented candle or the forgotten beach towel can linger long after their welcome is over.
So perhaps it is unsurprising that some luxury car brands are upgrading aroma delivery systems. Banished are the days of the pine-scented (and shaped) car fresheners. These days it’s essential oils and digital delivery systems—at least, according to Nico Rempel (@nicorempel), a TikTok content creator and car salesman.
