A content creator has gone viral after conducting what he described as a "social experiment" in the holy town of Rishikesh, claiming to have earned ₹2,350 in about three hours by applying tilak to visitors. The video, shared by social media creator Tanee Thakur, has garnered more than 4 million views and triggered widespread discussion online.
According to Thakur, he dressed in a traditional outfit and walked through Rishikesh offering to apply tilak on people's foreheads. The video shows him approaching passersby, with many declining the offer while some agreed.
