A shopper has explained how he cut the cost of a basket-full of shopping from Asda from £55 to less than £17 using a trick proposed by Martin Lewis. The founder of the MoneySavingExpert has given a lot of advice about how to reduce the cost of your shopping.
In the cost of living crisis there are many things you can do to reduce how much you spend on food - such as looking for yellow-sticker discounted bargains, shopping around at different stores, using loyalty cards and vouchers and cutting the amount of food you throw away.
But Martin Lewis says the simplest one is 'crouching'. Shops use a lot of psychology to increase the amount you buy and the amount you spend and one of the common tricks is putting the foods they want you to buy at eye-level, reports HullLive.
