“What enriches you is the game, not the result. The result is a piece of data,” the Spanish football coach Juanma Lillo once said. “The birthrate goes up. Is that enriching? No. But the process that led to that? Now that’s enriching.”
Let that serve as the thinking behind the first annual Football Style Awards, a celebration of process over results. These awards are not about who won, though they are about pieces of data. A club data scientist friend and I have spent the last year building a new football app called futi that measures not just who’s good but what they’re good at, based on detailed phase of play data and models that measure how teams and players play.
