Manchester City sold a 'football project' to Erling Haaland, while leaning on his family's affinity to the club, as they tried to persuade the striker to sign in the summer.
City won the race to sign Haaland from Borussia Dortmund for £51m, and he has scored an impressive 27 goals in 24 appearances to date. Haaland's family - including father Alfie who previously played for City - have made it clear they have a plan for the striker's career that will get the most out of his talents.
In a new documentary, City's chief football operations officer Omar Berrada has explained how the Blues beat off competition from 'all the top teams' to persuade the Haaland family that the Etihad was the best move for him at this stage of his career.
