Most entrepreneurs worry about rivals nicking their ideas. Many employ lawyers to keep competitors at bay. Not Tim Fendley. The creator of the 1500 yellow and black wayfaring signs throughout London says “we will share how it’s done with anyone who asks. If you want to know, call us now.”
The main aim of Applied Information Group, the firm Fendley founded in 2003, “is to help cities be more sustainable, healthier, more vibrant. We think this is an idea worth sharing,” he adds. “We want every other city to benefit from the structure and system of Legible London. There are many copies around the world now. All the manuals and methods are published.”
