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International Business Times UK
International Business Times UK
Travel
Ria Pathak

Malta's Time Is Now: Why Is The Island Country In Southern Europe Gaining Popularity?

Malta now wants to be the top tourist beach in Europe (Credit: Pho Tomass/Pexels)

Once considered an alternative to Europe's major summer destinations, Malta is now witnessing a noticeable shift in global interest.

According to Times of Malta, the small island nation in the Mediterranean has reported a near 11% rise in tourism for June, and signs point to further growth ahead. Its location, size, and climate haven't changed, but how it is being perceived has.

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