With expectations high for the busiest time of year -- the upcoming festive season -- The Mall Group Co, the operator of The Mall, Emporium, EmQuatier and Siam Paragon Department Store, has increased its marketing budget by 20% to 300 million baht in an effort to spark a shopping spree during the festive period.
Voralak Tulaphorn, the company's chief marketing officer, said the company has seen spending pick up strongly in the country during the second half of this year since the Covid-19 pandemic restrictions were eased, as well as a continuous increase in the number of tourists entering the country. This week's Apec 2022 meetings provide another positive factor.
