Able Joseph relocated from Kochi to Bengaluru in 2004, at the age of 16, to become a musician.
During an era when youngsters were hooked to Hindi pop, he hardly stood a chance with little knowledge of the language notwithstanding his efforts at self-promotion through the web.
That tryst with the Internet, however, proved a blessing when he launched Aisle, arguably India’s leading high intent dating app, a decade ago. Since then he has launched three more similar apps – ‘Arike’, India’s first vernacular dating app for Malayalis across the globe, followed by ‘Anbe’ and ‘Neetho’ for Tamil and Telugu audiences respectively – now boasting of a collective user base of over seven million.
