The popular dating apps Tinder, Hinge and the League hook users with the promise of seemingly endless romantic matches in order to push people to pay money to continue their compulsive behavior, according to a federal lawsuit filed in San Francisco on Wednesday.
The suit, brought by six plaintiffs in states including New York, California and Florida, argues that dating app parent company Match Group gamifies the services "to transform users into gamblers locked in a search for psychological rewards that Match makes elusive on purpose."
