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Axios
Axios
Politics

Makeovers are part of the prep for Democrats eyeing the White House in 2028

White House Derek Guy Gavin Newsom JB Pritzker Josh Shapiro Pete Buttigieg Bill Clinton Elissa Slotkin Harris Hillary Clinton

Democrats eyeing 2028 presidential runs are losing weight, upgrading their wardrobes and changing their hairstyles — a time-honored tradition for White House hopefuls that has taken on new urgency in the TikTok era.

Why it matters: The makeovers by former Transportation Secretary Pete Buttigieg, Illinois Gov. JB Pritzker, Michigan Sen. Elissa Slotkin and others are the latest signs that the pre-primary has begun.

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