Daniel England, 38, has been creating flyers, posters, artwork and zines since he was a teenager. At first, he made them to promote the bands he played in. Later, for his full-time job producing and promoting comedy. Latterly, he’s been making them for his new pursuit as a radio DJ and presenter.
In that time, technology and tougher competition for people’s attention have meant that the quality and format of flyers have evolved dramatically. Visuals have become an increasingly important part of his efforts to gain audiences and traction.
“The way creatives share work is predominantly visual, because people tend to hear about your work through social media,” England says. “There are now so many producers, musicians and DJs trying to get across their work, so you need to sum your brand up really succinctly via an Instagram post people can instantly connect with, which is where visual branding comes in.”
