When does a style trend on social media make the leap to mainstream fashion movement? In the case of “latte fashion”, it’s the adoption by Hollywood A-listers, as well as a heavy presence on every street, bus and cafe – and on the catwalk.
Latte fashion – the outfit dominance, sometimes even head to toe, of coffee shades, from beige to taupe to darker browns – has its roots in beauty influencers on TikTok reviving the kind of tan foundation and copious bronzer that saturated the early noughties. “It’s warm, milky and effortless”, was how #BeautyTok personality Rachel Rigler described the term she coined and the look she helped re-popularise.
