“Make a bold statement”: Gibson gives the Les Paul Standard a 2023 makeover with vibrant finishes that are anything but sunburst

Two of Gibson's 2023 Custom Color Series Les Paul guitars

The sunburst finish is synonymous with the Gibson Les Paul, but of course, Gibson's most famous electric guitar model isn't limited to that iconic colorway.

However, the lineup of available looks for the US-made Les Paul family rarely get the kind of jolt that they've been given with Gibson's new Custom Color Series.