Three-quarters of small business owners have had to pass rising costs onto their customers, according to research.
A survey of 500 businesses in the United Kingdom revealed 86 percent are trying to minimize their overheads in an attempt to reduce further increases or keep their prices the same, amid escalating costs.
This includes carefully monitoring their energy bills (33 percent), shopping around for cheaper suppliers (33 percent) and putting a freeze on hiring staff (28 percent).
However, 26 percent of these small business owners are working unpaid hours to alleviate the financial pressure.
It also emerged that fuel, raw materials and gas and electricity bills are the main rising ‘hidden costs’ putting pressure on the end price of their product or service for the consumer.
And 28 percent struggle with not knowing how much their next energy bill will be.
To keep a closer eye on the intensifying costs, 72 percent either have a smart meter or are considering getting one to better manage their energy spend.
Unfortunately, 61 percent who are yet to increase their prices think it is ‘inevitable’ if the current trajectory continues – and 77 percent fear they will have to hike their prices within the next six months.
But for those who have already had to increase their costs, 85 percent said it was the ‘last resort.’
And while 44 percent said their customers have been understanding, 53 percent have lost some as a result.
The research was commissioned by Smart Energy GB to mark the launch of their Costs, Energy & Going Green, which is their guide to help small businesses with the current challenges.
Spokesperson Fflur Lawton said: “Small businesses are facing many of the same challenges and price hikes that consumers are.
“And it’s inevitable that increased running costs will be passed on to customers in some instances.
“However, new research has found that many businesses are trying their best to minimize the impact of these price rises on their customers and are going to great lengths to keep their overheads as low as possible.”
The study found small business owners estimate their outgoings have risen by 13 percent since the start of the year.
While 35 percent said uncertainty about rising costs is the most challenging thing about running a business – with 92 percent concerned about intensifying costs for the remainder of 2022.
And 78 percent believe the rising costs could jeopardize their long-term goals and ambitions for their business.
Working long hours and significant world events – such as the pandemic – also ranked among the leading challenges small businesses are facing.
Nearly seven in 10 (69 percent) said plans are already being formulated so they can avoid increased prices in the remainder of this year.
Turning off appliances when not in use, reducing the amount of energy used and going paperless are the leading sustainable measures small business owners have taken to cut costs.
While 27 percent have slashed the amount they are traveling for meetings and continued to embrace video calls.
Fflur Lawton added: “When you are focused on keeping a business running smoothly, anything that helps make the day-to-day challenges a bit easier can be a welcome relief.
“As smart meters securely send data directly to energy suppliers, businesses only ever pay for what they actually use – which can be a great help with cash flow.
“There’s also no need for business owners to do manual meter readings as they’re sent automatically, so getting a smart meter installed can be a great time saver too.”
Top ways small businesses are reducing outgoings:
1. Keeping a closer track of monthly bills
2. Shopping around for different suppliers
3. Monitoring energy usage more closely
4. Not hiring more staff
5. Shopping around for cheaper insurance
6. Working unpaid hours
7. Not purchasing any new IT software
8. Not purchasing any new office equipment
9. Not purchasing any new IT hardware
10. Reducing marketing budgets
11. Fewer company vehicle journeys to reduce fuel costs
12. Changing to cheaper raw materials for products
13. Encouraging more working from home
14. Negotiating reduced rents
15. Switching to greener solutions
16. Retraining existing staff to avoid hiring someone new
17. Introducing stricter rules for staff expenses
18. Moving to smaller/cheaper premises
19. Outsourcing certain jobs to avoid hiring someone new
20. Getting rid of office space
Produced in association with SWNS.
