Majority of People Prefer Traditional Banks Over Online Banks

Illustration of someone holding their phone in a bank lobby.

According to a new study released by UserTesting, 83% of respondents prefer traditional banks over online banks, largely due to a preference for speaking to a bank teller face-to-face. 

For the study, UserTesting, a leader in experience research and insights, surveyed 1,800 Americans, 1,000 individuals in the United Kingdom and 1,000 Australians from March 3 to April 12, 2023. All respondents were adults with bank accounts. The study was conducted by market research company OnePoll, which has members in the Market Research Society.