Major streaming platforms, including Netflix, Amazon Prime Video, and Disney+, are set to face regulatory oversight from Ofcom, bringing them in line with traditional broadcasters under new legislation.
The move will see the UK’s largest video-on-demand (VoD) services, defined as those with over 500,000 UK users, subjected to "enhanced regulation" by the media watchdog.
The government is introducing secondary legislation to empower Ofcom to accept viewer complaints and launch investigations into streaming platforms, a role it currently performs for broadcast television. This expanded remit will also encompass public service broadcaster VoD services such as ITVX and Channel 4.
However, BBC VoD services like BBC iPlayer will initially remain exempt, continuing under the Broadcasting Code via the BBC Framework Agreement, though they are intended to be included in due course.
Previously, only licensed television channels were mandated to comply with Ofcom’s Broadcasting Code and accessibility requirements, leaving many popular streaming services either unregulated or not subject to the same standards within the UK.
Under the new framework, any VoD platform exceeding 500,000 users will automatically be designated a "Tier 1" service, requiring adherence to a new VoD standards code that mirrors the Broadcasting Code followed by established broadcasters.
The legislation aims to ensure accurate and impartial news reporting, alongside safeguarding audiences from "harmful or offensive" material. Viewers will gain the ability to lodge complaints directly with Ofcom, which will then possess the authority to investigate alleged breaches of the code and take appropriate action.
Culture Secretary Lisa Nandy commented on the changes, stating: "We know that the way audiences watch TV has fundamentally changed. Millions now choose to watch content on video-on-demand platforms alongside or, in the case of many young people, instead of traditional TV."
She added that the Media Act introduced vital updates to the regulatory framework, strengthening audience protections, creating a level playing field for the industry, and supporting the UK’s vibrant media sector.
A public consultation will be launched to establish the specific VoD standards code, allowing both the public and streaming providers to contribute their perspectives. The finalised code is expected to come into effect one year after its publication by Ofcom.
This regulatory shift reflects the significant migration of viewers from traditional television to on-demand streaming. According to Ofcom’s 2025 Media Nations report, two-thirds of households subscribe to at least one of Netflix, Amazon Prime Video, or Disney+, with 85 per cent of people using an on-demand service monthly, compared to 67 per cent who watch live TV.
