With the Masters, Grand National and Manchester City v Liverpool in the Premier League all set to take place this week, William Hill are braced for potentially record-breaking betting activity.
The world’s most famous horse race, the Grand National, is William Hill’s single biggest individual race or event of the whole year, where the leading bookmaker expect to take over three million individual bets and predict a whopping industry-wide turnover of £200m (€240m).
In the golf, the Masters is Hills’ most bet on tournament of the entire year and with the season’s first Major perhaps the most open renewal in the past decade, the bookmaker is expecting over £20million (€24m) to be gambled.