As Party City’s balloons have deflated and Joann’s fabric aisles faded away, Michaels is hoping to turn the party aisle into its next big celebration.
The arts-and-crafts retailer announced it is pumping up its party supplies assortment by 60 percent this year, rolling out nearly 600 new products aimed at shoppers looking to throw birthdays, graduations and other celebrations without bursting their budgets, according to a news release.
