The first move by a major Liverpool company when setting up in 2006 was to purchase a London phone number to help the new business be taken seriously, according to its founder and CEO.
Sentric Music, founded and based in Liverpool for close to two decades, has gone on to become one of the major independent music publishing companies within the sector. To date it has worked with over 400,000 artists across the world.
Speaking at Liverpool Sound City industry conference today, Friday April 28, its founder and CEO of Sentric Chris Meehan shed light on the early days of the businesses and the challenges of establishing the brand away from the main hub of the sector in London. Featuring as part of a panel titled ‘Northern Powerhouses’ which focused on the potential for northern music businesses to build from the ground up, he explained how “perception” was one of the biggest obstacles when launching a creative company in Liverpool 17 years ago.
