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Technology
Stephen Warwick

Major iPhone case manufacturer dbrand caught up in social media race row over customer complaint response

Bbrand case.

From the "no such thing as bad press department": dbrand, One of the world’s largest and most popular manufacturers of cases and skins for iPhones and other smartphones, offered a customer a $10,000 "gesture of goodwill" after an offensive comment on X led to a huge social media mess. 

"Well that escalated quickly," dbrand posted on the former Twitter about 3pm ET on Wednesday. The company said it had apologized to the customer directly and offered him the money, though it wasn't immediately clear if the customer had taken dbrand up on its offer. "We've been poking fun at customers on social media for over a decade now. We're not going to stop, but maybe next time you'll be the one who gets $10,000," dbrand added.

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