A major clampdown on online fake reviews is underway with 2.7 million bogus reviews removed during the past 12 months.
Around 46.7 million reviews were left on Trustpilot’s global review platform over that period - with an equivalent 5.8 percent taken down after they were found to be fictitious.
The consumer website has invested heavily in fraud and anomaly detection software which has sped up and enhanced the process of identifying and removing fake reviews.
