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The Guardian - UK

Technology

Dan Milmo and Jasper Jolly

‘Major brand worries’: Just how toxic is Elon Musk for Tesla?

Tesla Inc. Elon Musk United States Donald Trump Dan Ives Matthias Schmidt Strategic Vision electric vehicle Germany JP Morgan

Protester with a placard that says 'Hey besties, lose that Tessie' next to Tesla branding — Demonstrators outside a Tesla dealership in Palo Alto, California, protest on Wednesday against Elon Musk’s role in the Trump administration. Photograph: Carlos Barría/Reuters

Globally renowned brands would not, ordinarily, want to be associated with Germany’s far-right opposition. But Tesla, one of the world’s biggest corporate names, does not have a conventional chief executive.

After Elon Musk backed Alternative für Deutschland (AfD) – calling the party Germany’s “only hope” – voters are considering an alternative to Tesla. Data released on Thursday showed that registrations of the company’s electric cars in Germany fell 76% to 1,429 last month. Overall, electric vehicle registrations rose by 31%.

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