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Bangkok Post
Bangkok Post
Lifestyle

Maison opens new boutique at Iconsiam

Iconsiam JaegerLeCoultre

Jaeger-LeCoultre's new boutique, located on Iconsiam's M floor, showcases a rich heritage as much as the latest timepieces.

Firstly, the decor blends organic materials and natural colours, to evoke the serenity of Le Sentier, where its watchmaking humbly began in a small barn in 1833.

The narrative unfolds through three walls portraying the pioneering and inventive spirit of Jaeger-LeCoultre.

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