Average broadcast audiences for the Women’s Super League have dropped by 35% year on year, a report by the Women’s Sport Trust has found, but there have been vast increases in engagement for women’s sports on social media platforms. In rugby union, average audiences per game for the Women’s Premiership were up 86% on TNT Sports last season, while England’s Red Roses had 75% more TikTok views than England’s men’s rugby union side between January and April 2025.
However, for the first time since 2021, the charity’s report found a dip in the number of hours of women’s sport coverage on mainstream television, down 15% year on year.
