Cannabis entrepreneurs and brands from coast to coast have joined forces to create the Cannabis Media Council, an organization that will tap the power of mainstream media to drive education and acceptance of the plant. The Council also intends to enlighten and encourage the mainstream outlets around the importance of making inventory available for cannabis-focused advertising, according to a press release.
The organization will launch its first national, multi-channel ad campaign this fall, amplifying the many ways using cannabis has a positive impact on our lives in an effort to normalize consumption.
